Posted by : Cebu Blogger Saturday, May 7, 2011

April 24, 2011 - Easter Sunday, bugITs Attended the first launching of Olympus tough models here in the Philippines at Maribago Bluewater Beach Resort with some media and other CBSi bloggers.




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Here are some sample shots from tough cameras of Olympus

CEBU CITY, PHILIPPINES, April 7, 2011 - Local and foreign tourist heading to the beach this Holy Week will enjoy underwater photography at the resort tour mounted by Olympus’ tough underwater cameras.

Aptly titled “Olympus Tough Summer”, this event will take place at the Imperial Palace Waterpark Resort And Spa on April 23, 2011, Black Saturday, and at the Maribago Blue Water Resort on April 24, 2011, Easter Sunday.

All guests will have the chance to try the underwater capabilities of the Olympus Tough 8010, 6020 and 3000, which have waterproof, shockproof, crushproof and even freezeproof features.
“A resort tour is very suited to the Olympus Tough cameras, since these are the only cameras that are waterproof and virtually damage-proof as well,” said Alex Bonilla, product manager of Olympus digital cameras.

“These cameras take great photos on land and up to 33 feet under water. It can fall from as high as 7 feet, and even get frozen up to -10 degrees Celsius and still remain perfectly functional without any damage.”

Olympus will let resort guests use the Tough cameras during the resort tour, so that they can experience firsthand taking pictures of their children and families swimming in the water. Olympus will also print their photos for free.

Resort guests can also enjoy other fun activities, such as a photo-wall of sea creatures, at the Olympus booth.

“We want to interact with the Cebuanos outside a mall setting. This way, they can experience our cameras for free, enjoy our freebies, and have the option of buying our cameras at special prices. On our part, we are happy to connect with them in a relaxed atmosphere,” explained Bonilla.

The Olympus Tough Summer event further serves as a pre-launch of the newest Olympus Tough cameras coming out this May 2011. These are the TG 310, TG 610, and TG 805.
In addition to being waterproof, freezeproof, shockproof, and crushproof, these new models also come with new magic movie recording filters and 3D photo shooting.

Magic filters now include watercolor, giving photos a watercolor finish, and sparkle, which add twinkling lights to photos. Magic Movies recording with filters is also available.
Olympus will be putting up floor displays in both Imperial Palace and Maribago Blue Water resorts where guests can see and purchase cameras on sale.

For this resort tour, Olympus has partnered with Cebu camera giant Colours Digital Foto.
“Colours Digital Foto is our valued dealer in the Visayas area. We have a long-standing relationship with them and they have helped Olympus strengthen its position in Cebu and the rest of Visayas,” said Bonilla.

The Olympus Tough cameras are currently available in all Colours Digital Foto branches. Once the new models go on sale this May 2011, they can be found in Colours as well.

The Olympus Tough Summer event is being organized by Cebu-based events company, Crinnovent Corp. Participation in all Olympus activities is free. Resorts’ entrance fees still apply.

For further details, one may call Colours Digital Foto at 2334722.

Here are the Specifications of the each of the tough cameras:

TG-310



Effective pixels 14 megapixels

Optical zoom 3.6X

Wide-angle shooting 28mm (35mm camera equivalent)

Image stabilization DUAL IS (CCD-shift image stabilization & High-sensitivity shooting)

LCD size 2.7-inch, 230,000 dots

LCD type TFT colour

Movie recording HD movie (MPEG-4 AVC/H.264)

§ Shadow Adjustment Technology that detects faces of subjects and optimizes focus and exposure accordingly

§ Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results

§ Scene Modes for one-touch shooting adjustment in difficult environments including dedicated underwater scenes as well as in standard conditions

§ HDMI output control for operations including picture selection and frame-by-frame advancement using a TV's remote control

§ Face Detection AF with which the camera detects and focuses on human faces automatically

§ iAUTO function that analyzes the current composition and optimizes camera settings automatically

§ In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided

§ USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC

§ AF Tracking to keep a moving subject in focus by tracking it automatically

§ Photo-surfing allows you to search desired pictures according to recording keyword such as "date", and "subject".

§ Hard glass barrier to protect the lens

§ Compatible medias: SD/SDHC/SDXD/Eye-Fi memory cards


TG-610




Effective pixels 14 megapixels

Optical zoom 5X

Wide-angle shooting 28mm (35mm camera equivalent)

Image stabilization DUAL IS (CCD-shift image stabilization & High-sensitivity shooting)

LCD size 3.0-inch, 920,000 dots

LCD type TFT colour

Movie recording 1280 x 720 pixels HD movie (MPEG-4 AVC/H.264)

§ Shadow Adjustment Technology that detects faces of subjects and optimizes focus and exposure accordingly

§ Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results

§ Scene Modes for one-touch shooting adjustment in difficult environments including dedicated underwater scenes such as; Underwater Snap, Underwater Wide 1, Underwater Wide 2, and Underwater Macro, as well as in standard conditions

§ HDMI output control for operations including picture selection and frame-by-frame advancement using a TV's remote control

§ Face Detection AF with which the camera detects and focuses on human faces automatically

§ iAUTO function that analyzes the current composition and optimizes camera settings automatically

§ In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided

§ USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC

§ AF Tracking to keep a moving subject in focus by tracking it automatically

§ Photo-surfing allows you to search desired pictures according to recording keyword such as "date" or "subject".

§ Metal barrier to protect the lens

§ A new sliding double lock mechanism

§ Macro LED

§ Tap control and Control keys

§ Compatible medias: SD/SDHC/SDXD/Eye-Fi memory cards

TG-810






Effective pixels 14 megapixels

Optical zoom 5X

Wide-angle shooting 28mm (35mm camera equivalent)

Image stabilization DUAL IS (CCD-shift image stabilization & High-sensitivity shooting)

LCD size 3.0-inch, 920,000 dots

LCD type TFT colour

Movie recording HD movie (MPEG-4 AVC/H.264)

§ Camera detects when it is underwater, and i-Underwater Snapshot is turned ON

§ Pressure sensor to alarm when water depth gets close to 10m

§ Metal lens barrier and water-repellent coating

§ 3D Photo functions (MPO format)

§ Pet Mode to automatically detects dogs’ and cats’ faces

§ Shadow Adjustment Technology that detects faces of subjects and optimizes focus and exposure accordingly

§ Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results

§ HDMI output control*18 for operations including picture selection and frame-by-frame advancement using a TV's remote control

§ Face Detection AF with which the camera detects and focuses on human faces automatically

§ iAUTO function that analyzes the current composition and optimizes camera settings automatically

§ In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided

§ USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC

§ AF Tracking to keep a moving subject in focus by tracking it automatically

§ Photo-surfing*19 allows you to search desired pictures according to recording keyword such as "date" or "subject".

§ Scene Modes for one-touch shooting adjustment in difficult environments including dedicated underwater scenes such as; Underwater Snap, Underwater Wide 1, Underwater Wide 2, and Underwater Macro, as well as in standard conditions

§ A new rotating lock mechanism in addition to the conventional lock

§ Macro LED

§ Tap control function

§ Compatible medias: SD/SDHC/SDXD/Eye-Fi memory cards

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